They seem to be a primarily East Coast/Mid-Atlantic phenomenon, but if you haven't heard of The Fresh Market, Miss Vinegar suggests a peek at the website or the one near you. Like Miss Vinegar's beloved Trader Joe's in that it's a sort of boutique grocery for people who secretly dream of having a baguette sticking out of their shopping bag, The Fresh Market aims for elegance where TJ's aims for...fantastic store brand items and pirates. And as the nearest Trader Joe's is almost 200 miles farther away, Miss Vinegar regards the Fresh Market as her local.
This week, Miss Vinegar's eye was caught by a sale display of the store's own brand of kettle chips, and she tried both the Sour Cream & Onion and the Smokey Bar-B-Que flavors (the latter pictured above). And as much as she wanted to enjoy them, there's a slightly strange, almost citrusy taste underlying both. A look at the back of the bag convinces her that, once again, Healthy Ingredient Syndrome may be at play: that, as with the first brushful of a Tom's of Maine toothpaste, it may require time to adjust to flavors that all have pronounceable names. Still, there is only so much time Miss Vinegar is willing to spend accustoming her palate to potato chips. A valiant effort on The Fresh Market's part, but not quite perfect.
Overall Product Rating: *** (three out of five stars, one given due to the aforementioned syndrome)
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